At any given moment, there are hundreds of thousands of people trying to quit smoking. Likewise, there are countless numbers of people who are giving in to the temptation to start smoking again after going a few hours, days, weeks, or even months of not lighting up. I’m guessing that millions of people attempt to quit smoking every year, and every year, the urge to start up again is just too powerful to ignore.

If you’re a smoker, you might be expecting to read about typical things like the argument that smoking is/isn’t a true addiction. You might expect to hear all about “tried and true” methods for quitting smoking…that you’ve tried many times and have never worked for you. Maybe you’re prepared to hear yet another lecture about how bad smoking is for you or how you smoke because you’re stressed out. Well, I’m not going to blow that smoke in your face.

I’m here to tell you a different story. I’m here to show you the stuff beneath the surface that nobody sees but that I believe is actually the real story behind why smokers fail to quit smoking.  At the surface, it could be a story about you, about how and why you started smoking and about how and why you use smoking to deal with stress and now you can’t quit even though you’ve tried so many times.

But my story has an unexpected twist. If you take all the common stories about smoking that you hear, and that you’ve experienced (if you’re a smoker), and turn them backward and look at them from a completely different angle, it will reveal some secrets about why you smoke and how the most common reason given for smoking is actually hiding the truth that you may be avoiding…the real reason you smoke.